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Why You Need a Professional Website to Get Found Online

Becoming an independent consultant in your field of expertise opens a world of opportunities and allows you a certain level of flexibility/freedom. However, that is not achievable without a website despite the advice, guidance, or services you offer. That means that you cannot afford to rely on professional networks, social media, and other third-party profiles only.…

The Top 10 Dangers of “Affordable” Websites

In the competitive world of web development, there is a growing number of self-professed “web designers” who make a living by building “affordable” websites for new business owners. Unfortunately, many budget-conscious new business owners are lured by the prospect of an “affordable” website, and fail to carefully evaluate their web designer. Below are the top…

The Top 10 Reasons Why No One Cares How Long You’ve Been in Business

As recently as the 1990s, consumers would base a decision to purchase on a company’s industry experience or a total number of years in business. This trend has since reversed to the point that many customers proactively seek a business that is a newcomer to the market. This is especially the case in the modern…

32 Website Tips Still Relevant in 2021

Your Website Needs An SSL Certificate If you don’t have an SSL certificate installed on your site, Google will flag your site as insecure. Even on a “simple brochure website.” The good thing is that most hosting companies work with Let’s Encrypt to provide you with a free SSL certificate to help you protect your…

How To Grab People’s Attention On LinkedIn With Emojis

It feels so weird to be talking about Emojis when talking about LinkedIn. LinkedIn is the professional network and people on LinkedIn are all about business. Why would we want to talk about using what are essentially little cartoons on a professional social platform full of businesspeople? Simply put, it’s about grabbing people’s attention. Since…

How To Set Up A Company Page On LinkedIn To Complete Your LinkedIn Profile

For years, people saw LinkedIn as a great place to put your resume information. Over time, they have come to understand that LinkedIn is all about personal branding. While you do share your experience, you also want to illustrate your path and overall context about how you got to where you are today. As we…