The Vent

January 21, 2017

An Outdated Website Could Be Costing You Business

If your website isn’t mobile-friendly, it is outdated and could be costing you business. Why? What’s changed? Google’s bots continually crawl the internet, from link to link, indexing websites and pages along the way. Google uses complicated algorithms to decide which sites it likes best. We are aware of some of the factors Google considers as it is deciding how much it likes and trusts a site. These include how long the site has existed, how often the site publishes original content, how easy it is to navigate, and the presence of links to and from other trusted sites. We could go on […]
January 14, 2017
Cheap Websites Are Dangerous

The Top 10 Dangers of Cheap Websites

In the competitive world of web development, there is a growing number of self-professed “web designers” who make a living by building cheap websites for new business owners. Unfortunately, many budget-conscious new business owners are lured by the prospect of a cheap website, and fail to carefully evaluate their web designer. Below are the top 10 dangers of choosing a cheap website for your business. 1) Many cheap websites do not rank well with search engines. Search engine optimization (SEO) is one of the most vital elements of the web design process. Novice website developers often lack SEO expertise, which means […]
December 13, 2016

We All Need Each Other’s Small Business

I am going to admit something to you that I am very embarrassed to talk about. I think I am smart when it comes to building websites, creating online marketing plans, and helping people get results for their business online. But I am now ready to admit that when it comes to a lot of other aspects about business, I am ignorant. For years, I have been inundated with the thought of owning my own business and working for myself. But what does that really mean? Does it mean that I can take my technical skills and make money off […]
October 22, 2016

How to attract amazing prospects through blogging

Have you heard me talk about the four ACES? I learned them from Tony D. Baker while working in my first job in the industry at Xeal. It made a little bit of sense to me then but I understand all the steps now and how each part is important. The four ACES are: Attract Capture Educate Sell Attract means that you have an attractive online presence. This includes a professional looking website that works on all devices. It also means having a social media presence that looks good and is constantly bringing value to your prospects and customers. You […]