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32 Website Tips Still Relevant In 2021

Your Website Needs An SSL Certificate If you don’t have an SSL certificate installed on your site, Google will flag your site as insecure. Even on a “simple brochure website.” The good thing is that most hosting companies work with Let’s Encrypt to provide you with a free SSL certificate to help you protect your…

How To Grab People’s Attention On LinkedIn With Emojis

It feels so weird to be talking about Emojis when talking about LinkedIn. LinkedIn is the professional network and people on LinkedIn are all about business. Why would we want to talk about using what are essentially little cartoons on a professional social platform full of businesspeople? Simply put, it’s about grabbing people’s attention. Since…

How To Set Up A Company Page On LinkedIn To Complete Your LinkedIn Profile

For years, people saw LinkedIn as a great place to put your resume information. Over time, they have come to understand that LinkedIn is all about personal branding. While you do share your experience, you also want to illustrate your path and overall context about how you got to where you are today. As we…

The Top 9 Mistakes People Make With Their LinkedIn Profile Picture

When it comes to LinkedIn, I would say that your profile picture is one of the most important factors for making new contacts. LinkedIn is all about personal branding and your profile picture is what makes a great first impression. I’ve seen thousands of LinkedIn profiles and there have been many times where I just…

Save 50-70% of your remarketing budget with one simple fix

Placing a pixel on your site to remarket and retarget your website visitors is one of the smartest things you can possibly do with your website. This is especially true if you spend any money on advertising to send traffic to your website. There is no need to lose out on any potential prospects who…

LinkedIn not working for you? You’re doing it wrong.

What if I told you that you are settling for less when it comes to LinkedIn? I used to see a lot of complaints on LinkedIn about how it was turning into Facebook and how people were using the wrong medium. Not anymore. Want to know how? I started to think of LinkedIn as an…

An Outdated Website Could Be Costing You Business

If your website isn’t mobile-friendly, it is outdated and could be costing you business. Why? What’s changed? Google’s bots continually crawl the internet, from link to link, indexing websites, and pages along the way. Google uses complicated algorithms to decide which sites it likes best. We are aware of some of the factors Google considers as…

The Top 10 Dangers of Cheap Websites

In the competitive world of web development, there is a growing number of self-professed “web designers” who make a living by building cheap websites for new business owners. Unfortunately, many budget-conscious new business owners are lured by the prospect of a cheap website, and fail to carefully evaluate their web designer. Below are the top 10…

We All Need Each Other’s Small Business

I am going to admit something to you that I am very embarrassed to talk about. I think I am smart when it comes to building websites, creating online marketing plans, and helping people get results for their business online. But I am now ready to admit that when it comes to a lot of…

How to attract amazing prospects through blogging

Have you heard me talk about the four ACES? I learned them from Tony D. Baker while working in my first job in the industry at Xeal. It made a little bit of sense to me then but I understand all the steps now and how each part is important. The four ACES are: Attract…